Global Practice Guide to Pharmaceutical Advertising 2025 - Portugal

Fernanda Matoso and Alessandro Azevedo are the authors of the Portugal chapter of the Global Practice Guide to Pharmaceutical Advertising 2025, published by Chambers and Partners.

Aimed at professionals in the pharmaceutical sector, compliance teams and law firms, the guide outlines the key legal and ethical requirements governing the promotion of medicines to the public and healthcare professionals. Particular attention is given to restrictions on the offering of benefits, the approval of promotional materials, and communication across digital channels.

The 2025 edition also places a strong focus on emerging challenges brought by digital transformation — such as the use of social media, influencers, webinars and e-commerce platforms — and explores how different jurisdictions have adapted or interpreted traditional legal frameworks in light of these developments. The guide serves as a valuable reference tool to ensure responsible and legally compliant practices in this highly regulated and sensitive sector.